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Trust Me Vodka and the Spirit of Creativity

Most consumers these days prefer to shop from companies that exercise creativity and craftsmanship rather than simply producing a good product. Many spirit brands have very minimal branding and no personality, despite being a fun industry.…

Aga Wojtasik and the Culmination of Modeling

Every year, thousands of aspiring models migrate to New York in hopes of making it as the next big supermodel. Though year after year, these young women are met with high stakes and cutthroat competition across the industry. It seems that…

Opt Health Takes On Men’s Aging

What are the key ingredients to becoming an emerging market leader?  Practically all startup founders ponder this quandary and many pounce on different, often diverging designs.  However, the rules for success always have to do with…