The Pikachu Van Gogh cards, which caused a riot last time, will return to the Van Gogh Museum for sale.
Last September, the Van Gogh Museum in Amsterdam announced a Pokémon x Van Gogh collaboration, to celebrate the 50th anniversary of the museum. For this, the museum chose Pikachu – the most iconic character of the franchise – as the face of the campaign. The special cards issued at the event featured the character in a yellow hat, similar to Van Gogh’s Self-Portrait with Grey Felt Hat (1887). The objective of the campaign was also an attempt to reach younger audiences and tackle the declining footfall in the museum.
The collaboration was a success as soon as it opened to the general public – albeit, a bit too much of a success In October, the huge crowd attempting to get their hands on the cards caused a riot at the museum. The commotion was caused because many people tried to buy the limited-edition cards and sell them later at premium prices. The museum tried to limit the availability of the cards to quell the chaos but was forced to cancel it ultimately.
However, now the Pokémon company and the Van Gogh Museum have decided to re-release the cards to the general public. The sale will open either in mid-February or March. This time the museum will have additional security to tackle any commotion. The cards will also be available at a few Dutch stores, though limited to 100 copies each. Furthermore, buyers would have to buy Pokémon merchandise worth at least €30 ($33) to be eligible to buy the cards.