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Ed Sheeran Thrills at Lucca Summer Festival, but Fans Disappointed by Prices

Last night marked the conclusion of Ed Sheeran’s two Italian dates at the Lucca Summer Festival, organized by D’Alessandro and Galli. The event showcased the British artist’s immense talent and charisma on stage, leaving the audience spellbound.

The Magic of Ed Sheeran

Ed Sheeran captivated the 40,000 fans with his voice and musical prowess. Using his renowned box and loop machine, Sheeran crafted moments of pure magic, engaging the audience with every song. Despite the limited presence of his band, their performances added depth to the musical experience, enhancing the overall show.

A Touch of Italian Romance

In a delightful twist that charmed everyone present, Ed Sheeran performed part of his hit song “Perfect” in Italian. This heartfelt gesture not only showcased his linguistic talent but also deepened his connection with the Italian audience, who were visibly moved by the performance. The exclusive video of Sheeran singing “Perfect” in Italian can be viewed below.

[Watch Ed Sheeran’s Exclusive Performance of “Perfect” in Italian]

Video credit: “The video was recorded and shared by @paulaferaud, whom we thank for capturing this special moment of Ed Sheeran’s singing in Italian at the Lucca Summer Festival.”

Price Gouging at the Festival

Despite Sheeran’s stellar performance, the evening was marred by fans’ frustration over exorbitant prices for basic consumables at the festival. A small cup of fruit priced at eight euros and a liter of water at six euros sparked outrage. These costs, significantly higher than market prices, left many spectators disgruntled.

The Token System

The token system further aggravated the situation. Fans were forced to purchase a minimum of five tokens in increments of ten euros, often leaving tokens unused. For instance, each product cost four tokens, leaving one token with the customer. However, to buy a half-liter bottle of water costing one and a half tokens, fans had to buy an additional five tokens (ten euros) to make up the shortfall, resulting in excess tokens. This system led many to spend more than anticipated, fueling discontent.

The Curiosity and Love for Ed Sheeran

Ed Sheeran’s immense popularity was evident from the moment he stepped on stage. Fans of all ages filled the venue, eager to witness the magic of his live performance. Sheeran’s ability to connect with his audience, his warm demeanor, and his incredible talent make him a beloved figure worldwide. The crowd’s energy and enthusiasm were palpable, a testament to the deep affection and admiration they have for the artist.


Ed Sheeran once again proved to be an extraordinary artist, creating a unique and engaging atmosphere. While D’Alessandro and Galli excelled in organizing the event, the catering token management at the Lucca Summer Festival left many fans disappointed and upset. Music should be an accessible and enjoyable experience for everyone. We hope future editions of the festival will strike a better balance between spectacle and economic accessibility.