Avi & Co. is one of the most highly trusted luxury watch retailers located in the heart of the Diamond District in Manhattan. Avi’s store sells an incredible selection of hard to find timepieces such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. They treat our customers like family and aim to build long-lasting relationships. Their mission is to give you the most memorable and stress-free shopping experience.
Avi Hiaeve is redefining the way buyers look at watches. Avi shares “We don’t sell watches, we sell investments.” Avi Hiaeve offers coveted watch brands like Richard Mille, Patek Philippe, Audemars Piguet and Rolex. It endeavors to give people truly investment pieces of great value. People buy from Avi Hiaeve because they know they will get products that can be passed down for generations without losing their value. Avi Hiaeve’s rare offering of luxury watches as investments has been turning heads in the right places. Many of its clients are top athletes, celebrities, rappers and other affluent who’s who of the sports, business, and entertainment industry.
Avi attracts customers through viral coefficients, meaning people hear about him through word of mouth. Through word of mouth he has attracted the following clients: basketball players, rappers and football players flock to him because they’re referred by existing customers. Avi’s company has become a go-to source of vintage luxury watches with such names as Jamie Foxx, Nicki Minaj, Justin Bieber among his elite customers.
In addition to the hype around owning a Rolex or Richard Mille, he said, most understand that many luxury watches hold good investment value, like a Birkin bag or Basquiat painting. These high-end, quality goods have historically proved to retain the value paid for them or even become more valuable over time, often significantly.
“A lot of people turn from a hobby to a business in the watch game,” Hiaeve said. “A lot of collectors that I know that used to buy from me, after a while they started buying for investments – buying, selling and trading. Given the shortage of investment ideas, people are constantly looking for ways to preserve and increase their savings. Avi discovered early on that luxury watches hold value and appreciate with time because this market segment is ruled by the law of scarcity. He’s seen some watches go from $100,000 to $120,000 in just a few months.