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Interview: Meet Journalist Emma Kershaw

Emma Kershaw is a British born journalist who has written for powerhouse publications including Cosmopolitan UK , Digital Spy, I_D, Woman & Home, Metro UK and Apartment Therapy. Today we had the opportunity to speak to her about the challenges she has faced as a journalist and more…


How long have you been a journalist?
I’ve been working as a journalist for two years, having started my freelance career in February 2020.
Prior to this, I worked as a fashion copywriter.

How would you describe your work? 
In my work, I cover a variety of topics. The majority of my stories have been heavily influenced by
pop culture and digital trends, whether it be an article about a celebrity’s interior design line or a
deep dive into social media trends.

Who are your biggest influences? 
Amelia Tait, a fellow freelance journalist, has inspired my work and helped me hone in on my beats.
Her stories have motivated me to pitch to my dream publications and craft out pitches that I am
truly passionate about. In my everyday life, my grandad was always my biggest influence. He
encouraged me to follow my dreams and live my life to the fullest.

What is the biggest challenge you have faced as a journalist?
Building up a strong contact book is one of the most important things you can do as a journalist and
it’s also one of the toughest. When I first got started, I knew only a couple of people in the industry,
but through networking and getting my name out there, I have been able to build a solid network of
media connections across the globe. I would say that networking is the key to ensuring your pitches
get seen and your work gets published. It takes time, but it’s worth it. My top tips are to utilize social
media, attend events, and reach out to those in a similar role on LinkedIn.

How has your literature changed over the years?
When I first began writing, my work was very much geared towards a female, Gen-Z audience—the
fashion company’s tone of voice playing an important role. As a freelancer, my writing style varies
depending on which publication I am working for, but on the whole, my writing is authoritative and
conversational, informing a wider audience in a way that will engage and educate readers.


Emma Kershaw’s Bylines In Cosmopolitan UK

What projects are you currently working on?
Being a freelancer, I have the flexibility of pitching to and writing for many different publications.
Currently, I am crafting out some story ideas for the spring and summer, focusing on current events
and key pop culture moments.

Who are some publishers of your work?

My work has been published in a wide range of publications including Apartment Therapy,
Cosmopolitan UK,, i-D, and Greatist.

What is your dream publication to write for? 
I’d love to get a byline in the arts vertical of the New York Times!

Emma Kershaw’s Bylines In I_D

What has been your greatest accomplishment in journalism to date?

As part of my role at Apartment Therapy—I’m the site’s freelance Weekend Editor—I often cover
Drew Barrymore’s work. In December 2021, she posted one of my stories to her Instagram story. It
was a huge moment for me and I felt extremely proud that my work was recognized by someone of
her status.


Where do you see yourself in 5 years time? 

In five years’ time, I hope to be continuing to thrive within digital journalism, and that my work can
inspire those who are looking to enter the industry!


You Can Keep Up With Emma On Twitter @emmagkershaw