The COVID-19 pandemic has affected key markets and businesses around the world. Many businesses had to either pivot or completely evolve their business models to adapt to the new normal. One industry that saw an interesting turn of events was the luxury brand watch market. Men and women who wear luxury watches exude sophistication and confidence when they enter a room. Wearing a watch allows the wearer to express his or her personality with an understated accessory that speaks volumes. The demographic for luxury watches tends to skew towards premium customers, and this can become problematic for a sector when there is an economic downturn. Defying all the odds, Watch Trading Co. tapped into this opportunity to expand their business, and they are recognized for acquiring niche sports model watches, and managing to grow them organically on social media and other platforms.
To give some context, Watch Trading Co. started out as a side venture but eventually catapulted into a successful business. The owner traveled the world learning the best resources for watches and learning the ins and outs of the market. He researched and read to learn as much as possible and learned the best way to grow a business is to be hands on. He is very hands on with the day to day operations and strategy and everyone who works under him has a strong passion. There is so much magic in purchasing a luxury watch, and Watch Trading Co. wants to make sure you can experience why someone buys a watch, what led them to it, and understanding how it all came together.
Known for their attention to detail and excellence, Watch Trading Co. has become one of the industry leader in finding obscure, hard to find models. Despite the road bumps the pandemic brought on, they were able to diversify their business into other avenues. Starting from humble beginnings, Watch Trading Co. has been determined in understanding the market from a global viewpoint, which has helped them attract a global audience for their brand.
With over 15 years of experience in the watch industry, they are able to assist with all your watch needs. Not only do they supply retail stores with wholesale pricing, but they are also able to assist with servicing any of your watches. The focal point is on supplying smaller retail stores, so that they can grow their businesses in a pre-owned watch market. Their locations are global, with presences in Miami, New York and Hong Kong. In addition to their global presence, they have trade shows in America, Asia, and Europe. As of right now, Watch Trading Co. sells Rolex, Breitling, Cartier, Patek, Audemars Piguet, and more.
At the businesses’ core nucleus, they focus on providing a genuine interest and passion for luxury watches. With this drive and passion, they were able to build out a high-end brand that caters to customers with a specific lifestyle need. When pairing up the wholesalers, the best relationship is one where both parties grow together. The owner makes sure every relationship is mutually beneficial to ensure that both understand the nature of the market and growth.
It takes a lot of strength to be able to weather a tough storm like COVID-19, however, Watch Trading Co. did it with grace and ease. For more information, check out their website here and follow them on Instagram.