The NFL has selected Chicana and indigenous artist Lucinda Hinojos to create artwork for the 2023 Superbowl LVII.
Lucinda Hinojos has created history by becoming the first Chicana artist to be selected by the NFL for this purpose. Part of the contract would include creating artwork to be featured on the Superbowl ticket as well as promotional posters across Arizona. She will also collaborate with other indigenous artists like Randy Barton, Anitra Molina, and Carrie Curley to create a mural at the Monarch Theatre in Phoenix. The 9500-sq-ft mural would be the largest in Superbowl history. Additionally, Hinojos would also be creating a football design which would be available for sale soon.
Also known by her alias ‘La Morena’, Lucinda Hinojos has unveiled the Superbowl LVII ticket design. The design takes inspiration from her family heritage, which includes the Chiricahua Apache, White Mountain Apache, Pascua Yaqui, and Pima tribes, as well as Mexico. The design prominently features the Arizona desert landscape. The White Tank Mountains are reflected in the trophy, either side of which features a fancy Shawl dancer and an Azteca dancer.
Speaking about the design, Hinojos wrote: “My family’s roots run deep in Arizona. My family is born and raised from this land. We’re currently on Ohn Akimel O’odham Jeved land, which is Salt River people. This land is important to me because of our ancestors’ use of this salt river here is what created and started the city of Phoenix.”
The Superbowl LVII, one of the most watched sporting events in the world, will be held on the second Sunday of February at State Farm Stadium in Glendale, Arizona.