Masked Record Producer Weku Did That speaks on standing out in the music industry.
The Nigerian-American record producer known by all as Weku Did That is no stranger to standing out. Known for wearing his full-face mask, we asked where it all started and why? Weku let us know that his mask was never intended to be something short term. “I just like wearing masks, he stated. When I was younger, I wanted to be a superhero and sometimes I wanted to be the villain depending on how I felt, and they all wore masks.
As a creative I feel you never really leave your childhood even though you go on to become a quote on quote adult, creatives don’t really age and so I’m still just a big kid at heart, I don’t think I’ll ever take off the mask at least no time soon, it’s like a uniform or better yet its my superhero cape”. Delving a bit deeper behind his story we get into his name and where he comes from? “So, my name is actually a short version of my born last name, Onyenweaku which is what Nigerian parents will call you by. Being Nigerian our parents give us these cultural names which tend to be very long and sometimes very hard to pronounce and so we shorten it and sometimes alter the pronunciation so that people that do not have a native tongue can pronounce it easier, I guess that helps in standing out as well”.
Homing in more on his work in the music and film industry we wanted to know what the University of Florida graduate felt the best method on standing out in the industry in the right way would be? “I feel that consistency and remaining authentic to your craft and brand is the best possible solution to standing out in the right way. We are in an industry where everyone is searching for validation, and you can truly lose yourself in the chase, and so I’m not saying that you shouldn’t care what anybody thinks but at the same time I’m saying at the end of the day your energy is the only energy that truly matters and as long as that is balanced you shouldn’t care what anybody thinks, and that makes you stand out”.
The recent release of his latest project “The Case for R&B VOL 1.” Further shows the authenticity he speaks on. It is an R&B instrumental album that was made with singers in mind, and it is streaming on all platforms now. We asked him about the genre Trap Rock that we keep hearing him connected to. “I’m a Libra and so I search for balance. R&B remains a passion of mine, but Trap Rock is something that I would say is what has truly balanced me. Being able to produce records for R&B and then go on the deep end and produce something with 808’s and electric guitars is incredibly freeing”. With his work with rising Atlanta artist Rene Bonét being featured on Revolt TV, and recent placements with multi-platinum selling songwriter Mickey Shiloh Weku Did That is humble and wise in his responses and we can see exactly why he is standing out in this industry in a great way! Kudos to him!
Check His Work Out in the links below:
Stream on Spotify: “The Case for R&B VOL 1.” An Instrumental Album by Weku Did That.
Stream on Apple Music: “The Case for R&B VOL 1.” An Instrumental Album by Weku Did That.
Stream on YouTube: “The Case for R&B VOL 1.” An Instrumental Album by Weku Did That.
Weku Did That – Creative Director/ Music Producer/ Cinematographer